Make zoovu Part Of Your Customer Journey
The success of your Digital Assistant depends on how well you integrate it into your website and how visible you make it to your users!
The optimal integration of the assistant leads to multiple benefits for both your business and your customers.
For Your Business:
- Unique and consistent brand experience across all touch points
- More visits to the assistant ⇒ increased sales opportunities
- Up-selling possibilities
- Fewer customer support requests
- Higher user engagement
For Your Customer:
- Increased consumer confidence and satisfaction
- Suitable products found faster
- Accelerated purchase decision-making
- Enhanced user experience
How To Drive Customers To Your Digital Assistant?
Integration with banners is key!
Integrating assistants via banners is an extremely powerful way of boosting your assistants’ accessibility and directing your visitors’ attention towards it.
These are fixed banners attracting attention to your assistant with some engaging phrase and eye-catching image. What’s important is a clear call to action, differing it from standard ad banners. Designing the banner correctly is important if you want to avoid a case of banner blindness (a phenomenon in web usability where website’s visitors consciously or subconsciously ignore banner-like information). Ideally, the whole element should be clickable - not only the “Start assistant” button.
Interactive Teaser Banners
As opposed to static banners interactive teaser banners (also known as preselection banners) show the entry question of your assistant, leaving no doubt about what users should expect from clicking on it. This boosts the engagement level, hence increasing your chances to improve ROI from the Digital Assistant.
When such a banner is clicked on, the assistant launches with the first answer preselected.
Where Can You Place Entry Points To Your Assistant?
The top navigation tab is a powerful placement option as this is where users look first to navigate through the website. Placing an entry point here is a great way to let your users know that there is an assistant available when they are browsing your website, making them eager to stay and explore further.
Product Category Page
Integrating an assistant into a category page allows users shopping on retailers’ pages to find our tool and easily narrow down their options when searching for the right product. Be it a banner on top or bottom of the page, a link or a simple button.
The searching tool is an extremely common way to start the buying journey for both novice and experienced users. Presenting users with a link to the assistant as they type in a search field is a great opportunity to attract highly interested (qualified) users and then recommend the best product for them, increasing both engagement and satisfaction.
Why Should You Have Multiple Entry Points To Your Digital Assistant?
- Each customer goes through different sections of your website. Placing entry points in multiple subpages ensures that no user is missing a touchpoint with the assistant → increase of engagement
- Including multiple entry points ensures customers are aware that there is a Digital Assistant on your website
- Having entry points integrated in multiple places of the website builds trust and makes the assistant seem like an integral part of your ecommerce site, creating a seamless customer experience
What About Your Mobile Shoppers?
A huge percentage of today’s users will access e-commerce websites from their smartphones. We see a clear upward trend in assistant starts coming from mobile devices. Hence, you need to make sure your site is optimized and adapted to mobile displays.
This also includes the appropriate mobile integration of your digital assistant. Not all elements that may be visible on your site’s desktop version are accessible from a mobile browser. Usually, some content is cut out in order to achieve more mobile-friendly design. This may apply to banners or even links in the navigation menu! Therefore, if you think about the proper integration of your assistants, always consider adding separate entry points for mobile versions of the site!
Category Page Banner
Entry Point In A Hamburger Menu
Category Page Icon
How To Formulate Your Call-To-Action?
While great entry paths are crucial for the success of your Digital Assistant, creating an engaging call-to-action button is just as important. Below, you can find some of our tips on how to phrase your CTA and what to avoid.
Your CTA should be as transparent as possible. It should instantly tell a user what to expect when clicking it:
- Find your perfect wine
- Laptop Finder
Your CTA is ambiguous and does not imply the user’s destination after clicking it:
- Learn more
- To the guide
When it is clear to the visitor where they will be taken by the link/button, they will be more eager to enter and will engage with the assistant to a higher degree. This will result in a larger number of interactions and increase in sales opportunities, thus generating more revenue for your business.
Using questions in your CTAs is a nice way to intrigue and make the user want to enter your Assistant.
- What’s your style?
- Which bike is perfect for you?
Do not use questions that suggest entering your customer support or FAQ section.
- Need help?
- Want to know more?
Your CTA should be consistent with the rest of the tone of your website. If your style is more easy-going, try to formulate the CTA in a similar way to make it fit in as a part of your website.
Having a detached CTA wording which doesn’t match the rest of your website will make it seem external and not an immersive experience within your website. If the language on your website is more formal, your CTA should follow this trend.